Custom Travis Scott x Air Jordan 1 Retro Low OG SP 'Michael Rubin White Party' Friends & Family Yeezy Used as a marketing tactic

Used as a marketing tactic

The Air Jordan 4 Retro ‘Bred Reimagined’ makes over the iconic silhouette with a black leather upper

The lightweight build is underpinned by a wavy-traction outsole that offers sure footing on wet or dry surfaces

Designed with premium craftsmanship

Perfect for those who dare to be different

Custom Travis Scott x Air Jordan 1 Retro Low OG SP 'Michael Rubin White Party' Friends & Family Yeezy Used as a marketing tacticThe Travis Scott x Air Jordan 1 Retro Low OG SP 'Michael Rubin White Party' is limited to just 350 pairs. The shoe was gifted to guests who attended the annual 4th of July White Party thrown by Fanatics CEO Michael Rubin. A blank slate finish is applied to the white leather upper, accented with Travis Scott's signature reverse Swoosh on the lateral side. Mismatched tongue tags display the numbered edition on the left shoe and 'White Party 2024' on the