So Pure Color 7.22 Medium Intense Pearl Blonde permanant Alter Ego Made With Kindness

Alter Ego Made With Kindness Energizing intensive tonic that’s based on the innovative bio-technological complex Trichogen® Veg

It gives you separation with a satin sheen all while keeping hair hydrated

Natural violet & lavender toning agents eliminate undesirable brassiness

Lift up to 4 levels on natural hair

Contains persulfates for lightening

So Pure Color 7.22 Medium Intense Pearl Blonde permanant Alter Ego Made With KindnessKeunes exclusive ammonia free color program for professionals soothes the hair and the soul. A mild and effective way to color and lift your hair in an infinite palette of beautiful, interchangeable, natural and fashion shades. So Pure Color is our ammonia free color range with naturally nourishing colors and beautifully scented products featuring organic argan jasmine and sandalwood oils. This line includes pure products for natural and fashion