PURE INTENTIONS GENUINE Hoodie (White) heavyisthehead Our first two-sided clothing design

Our first two-sided clothing design with the revamped Cvrterbrand logo and word-mark in raised vinyl on the front and a fully detailed artwork pressed on the back of the Hoodie in a direct to fabric vinyl

Join the CVRTERBRAND family with this signature cotton-blend hoodie detailed with the CVRTERBRAND ORIGINS AND LEGACY in a raised vinyl reminiscent of popular streetwear clothing brands

the signature cotton-blend hoodie is detailed with the iconic HEAVY IS THE HEAD logo in a white velvet flocking perfect for a minimal streetwear lifestyle

the signature cotton-blend hoodie is detailed with the iconic HEAVY IS THE HEAD logo in a wine-colored velvet flocking perfect for a minimal streetwear lifestyle

Unveiling an upgrade in the PROTOTYPE COLLECTION

PURE INTENTIONS GENUINE Hoodie (White) heavyisthehead Our first two-sided clothing designDecisions have changed in the PURE INTENTIONS COLLECTION, the signature cotton blend hoodie is detailed with the with the new PURE INTENTIONS GENUINE logo in a velvet flocking that will reveal a new style of streetwear fashion! A kangaroo pocket, rib knit cuffs, and waist hem add comfort to the piece. A Cvrterbrand logo is pressed in the neck of the hoodie to symbolize youre part of the family.