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The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm by Tom Kelley, Jonathan Littman strange and hair-raising tales fromIDEO, the widely admired, award winning design and development firm that brought the world the Apple mouse, Polaroid's I Zone instant camera, the Palm V, and hundreds of other cutting edge products and services, reveals its secrets for fostering a culture and process of continuous innovation. There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept